sfd won the fantastic opportunity to develop and manufacture the Summer Fendi Kids windows. The scheme rolled out across 14 windows in 10 stores within Europe and the Far East. Although a tricky challenge at first SFD’s Innovation Team worked closely with Fendi’s Design Team to recreate a bespoke Fun Fair environment. It was manufactured with a fully motorised hand-crafted horse which was designed to replicate the movement of a real-life carousel which was contained within a window environment.
The second window comprised of a Funfair Candy Cart that featured a motorised wheel, floating motorised balloons and LED lighting with instant touch power system to deliver a seamless eye-catching design with a fun light-hearted feel to the overall window. The scheme included, faux Candies, Mirrored Fun Fair back drops and sequenced lighting. SFD were very proud to launch this window scheme with Fendi during June 2018 and November 2018 following the successful roll out.