Water In Can .
Water, and sparkling water, is certainly no new thing, but most of us have never had it from a can. And why would we want to? Well, aluminium cans have the highest recycling rate of any drink on the market, meaning that your can could be back on the shelves at Whole Foods in as little as six weeks from when you tossed it in the bin.
“We wanted to create a simple yet effective alternative to single use plastic water bottles,” the brand said, referring to the global problem of the vast quantity of plastics in landfills or floating in our oceans. “We promise to stay true to our mission. For our planet, our brand, and our customers.”
The whole production process of CanO Water’s products – still and sparkling water, with a sliding resealable cap – takes place under one roof. Canned directly at the spring in the foothills of the Austrian Alps, collecting vital minerals & electrolytes as it makes its way through the ground, the brand still strive to keep the carbon footprint to a minimum for their distribution.
The taste? Just really good, crisp, clean water. Plus, it looks cool.
“The idea was a combination of a few things, really,” the brand’s co-founder and brand director told sfd. “A solution to a problem, something that has a purpose and practicality; we wanted to create a product that has an impact visually as well as functionally. After doing a lot research from the initial idea, we created a prototype and quickly started realising the benefits of water in a can, due to its recyclability and shelf life. 6-7 months later, CanO Water was born. A 330ml sleek can of natural spring water with a resealable lid. It stays chilled, too.”
CanO Water will be available at sfd’s stand at Euroshop 2017. There’s beer and coffee too, just in case you’re panicking.
Photo Credit: CanO Water