Nude brand film

Undressing Nude.

Ever thought that mannequins are all the same? Cut to the same mould and churned out on a conveyor belt for anyone to buy off-the-rack, the Ford Focus of retail displays? Think again. Of course those mannequins exist, but the story is quite different at Nude.

“No two brands are the same. They may have the same customer but what they want to give to those customers is different,” explains Bob Volpe in the brand film that was unveiled at EuroShop 2017. “People aspire to different things and mannequins try to deliver that aspiration.”

Bob, sfd’s Head of International and Nude, was joined by mannequin design and development manager, Stefan Parsons as well as sfd’s CEO, Paul Brooks, and creative director, Richard Whitaker. The film explores the thinking behind the brands ranges and their approach to the bespoke designs that they deliver to retailers around the world, going into the intricate details of what makes Nude unique. “You take the time to go over all these tiny details that 99 per cent of people will never see, but we can,” Stefan of the hidden design under the clothes.

See the film here and join the discussion @nudemannequins

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