In the midst of Euroshop preparation, it isn’t just us humans that have been busy at sfd, our mannequins have had jobs to do too. Starring Nude Mannequins’ latest developments and ready to unveil on sfd’s stand at the five-day trade fair next month, two videos have been produced by acclaimed director, Mike Lee Thomas.
Previously having produced high energy commercial films for brands such as Huawei, Adidas, Sennheiser and Canon, Thomas was challenged with bringing life to the Charlotte & Fitz mannequin range and an articulated mannequin head, developed in-house by Nude. It was not a small task, Thomas’s usual subjects in front of the lens being directed to dance, cycle or score goals in a football stadium, but he accepted his challenge and ran with it.
The resulting films tell the story of Charlotte & Fitz, giving life to their moulded forms. We are excited to release them at Euroshop and later on the site, but here is a taster of what to expect from behind the scenes of our shoots.