sfd has now officially launched in Australia. Following successful projects over the past 18 months with retailers in Australia and the Southern Hemisphere through our sfd Asia office in Shanghai, we have set up a home from home in Melbourne, Victoria. In order to truly support these brands, we naturally decided we needed to be in the sunshine (it’s summer here!) and around some really good coffee.
Our strategy is simple: to support Australian, South African and New Zealand retail brands who are looking to enhance their customer experience through innovative design concepts, store interiors, mannequins and windows. As well as the being able to support our existing global clients that are expanding into the Australia region – working with their local offices and franchise partners to provide the same service and consistency as in the UK and Europe – we also hope to support the brands already based here that are now expanding internationally to Europe, Asia and the US.
By having our presence in Melbourne – Australia’s fashion capital and home to retail flagship stores, designer labels, quirky independent boutiques and more diversity than you can shake an articulated arm at – we are positioning ourselves to support the retailers in their growth and bring a new creative thinking about retail to this vibrant city. Our team will be able to offer the same services in real time to the marketplace as we do globally with all of our brands: sfd, Nude and Our House.
Our new office is located in South Melbourne – a fantastic location just 10 minutes from the city with easy access to the suburbs and the airport – and, as the Melburnians do oh so well, we are also surrounded by an abundance of great coffee shops. St Ali & Chez Dre are already a couple of our favourites, as well as the renowned South Melbourne Market. The offices are an inspiring place to work with creative companies filling the three-floor building and the brainstorm walls, phone booths, designated meeting rooms and garden terraces are already being frequently used – not too sure if our team will spend too much time in the yoga or spinning studios though. Too busy, of course.
We’re excited to show you around our new home and make some new friends here in Australia. If you want to know more about sfd and what we do, please get in touch. We’d love to hear from you.