H&M Brings Two New Brands to London.
The news of H&M’s latest brand, which we now know to be Arket, hit the press last year, and speculation about what it might be like was rife. Candid Magazine even went as far to suggest that it was their next step to world domination, at least in a retail sense. What we didn’t know then is that H&M’s Weekday brand – the only currently trading brand to not have a London outpost – will also join Arket on London’s Regent Street.
H&M’s success has seen its core brand bear sibling brands like & Other Stories, Monki, Cheap Monday and COS. The new brand – dubbed P11 by the the Swedish HQ until the announcement that it would be named Arket – will open its first store this autumn on London’s Regent Street. Weekday, the modern and ethically mindful fashion and denim brand that offers another branch of Scandi-cool, will open next to Arket. Brand new stores always carry a certain level of risk, but this is not new ground for H&M.