Category Archives: Journal

The Danish artist catching the attention of Kanye’s circle and making his way onto our playlists.

Listen to Mont Jake

Listen to Mont Jake.

Mont Jake is the latest in a line of Danish artists, joining Goss – who we featured last month – on our playlists of late. The elusive soul singer has been making more of a name for himself – as well as showing his face more and opening up to interviews – in recent times and we were taken aback by his talents when we saw him support Parcels in autumn last year. Continue reading

The London-based premium sunglasses brand celebrates its first standalone pop-up and a collaboration with Morgan Motors

The Taylor Morris Shack

The Taylor Morris Shack.

The Bluebird” is a bit of a summer mecca for any West Londoner. Sunny courtyard, beautifully elegant restaurant or laidback café, deli, and that is before you get to The Shop at Bluebird that stocks lifestyle products and fashion brands like Alexander McQueen, Comme des Garçons, Victoria Beckham and Marni. Continue reading

Nike introduces the first LED running track that allows you to compete against yourself.

Just Do It Yourself

Just Do It Yourself.

Sometimes your only competition is yourself, at least if you’re Mo Farah, or training to be the next him. That is why Nike have just launched the world’s first LED running track in Manila. Conceptualised by BBH Singapore, who partnered with the American giant and a team of partners, and taking over an entire city block in the Philippine capital, the 200-metre track can accommodate 30 runners at one time and has been dubbed Nike’s ‘Unlimited Stadium’.

Nike introduces the first LED running track that allows you to compete against yourself. Continue reading

Our new favourite drink for summer, Ugly is turning the fizzy drink industry on its head with its fruit-infused unsweet water

Ugly & Delicious

Ugly & Delicious.

We know sugar is bad for us, so is caffeine. Plastic bottles and sweeteners will give us cancer. We’ve also seen that horror video of what a can of cola does to our body in the space of an hour. So when a can of Ugly landed on our desks, with no sugar, sweetener or artificial anything, we were intrigued. Continue reading

A German start-up has developed a waterproof paper into the rucksack we all want on our backs.

Paper Bags

Paper Bags.

Katharina, Sebastian and Bernd, two German siblings and a Dutch guy, came up with an idea after realising that their quest for a sustainable, functional and good-looking rucksack only led them to uninspiring designs or things they couldn’t afford. Starting off as a university project and soon developing into an exciting new brand, they took it into their own hands to find a solution and founded [paper.] in 2016.

Continue reading

sfd partners with innovative lighting brand Tagra to create its 2017 stand at the Retail Design Expo in London

Tagra Lights Up RDE

Tagra Lights Up RDE.

sfd has a longstanding relationship with Tagra, the innovative LED lighting specialists, collaborating on many interior and window projects, most recently Harrods’ Christmas grotto last year. A few months later, Tagra approached sfd to design its stand at the 2017 Retail Design Expo, turning the focus on the Manchester-based brand that is more used to helping the likes of New Look, Harrods and Next look good with clever lighting features. sfd partners with innovative lighting brand Tagra to create its 2017 stand at the Retail Design Expo in London Continue reading

sfd’s CEO Paul Brooks travelled to Japan to meet Erica, the human-like android that may represent the future of retail.

When Paul Met Erica

When Paul Met Erica.

Although it wasn’t the sunshine and cherry blossom of a beautiful spring day in Tokyo that convinced me to go there and back in 48 hours it certainly added to my experience. Fuelled by a lifelong obsession with the role of mannequins in retail, which has led to a career spent selling them, I decided to make the trip after reading about a human-like robot that had been “employed” as a sales assistant in a Japanese department store and had recorded the second-highest sales over the three-month trial period. I wondered if this was the future of mannequins or of retail. I made the pilgrimage to meet the android’s creator, Professor Hiroshi Ishiguro, and pose the question to him. Continue reading

Changing Faces.

Projection mapping has for years transformed buildings – from Buckingham Palace to H&M’s Oxford Circus flagship – store windows, and various objects for spectacular shows. Facial projection mapping, however, has been less widespread, first entering our radar when we previewed Jean Paul Gaultier’s retrospective, Inside the World of Jean Paul Gaultier, in 2014 at the Fashion Space Gallery in London’s Barbican. The French fashion legend’s face was beamed onto the heads of mannequins wearing his most iconic looks, narrating the exhibit to visitors as if there in person. Continue reading

Changing Faces

Step Inside Raey the brands first standalone store in Notting Hill

Step Inside Raey

Step Inside Raey.

In mid-2016, sfd were approached by Raey to work on the initial concept of the brand’s first London store. The clean and minimal clothing of Raey was previously available exclusively at Matches, who own and develop the brand, but owing to its online success has been given a physical presence in Notting Hill, neighbouring the Matches store next door. Continue reading

melbourne retail safari

Melbourne Safari Part 2

Melbourne Safari Part 2.


When our Australia office opened in the city that brought us Kylie (the first one) we took to the streets to explore our new surroundings in search of some retail therapy and a perfectly pulled espresso. We got out again, taking in more of what the city has to offer.
From the best retail destinations to the hottest places to eat and the most impressive sites, Melbourne has it all. Take a look at what has been inspiring us on the banks of the Yarra. Continue reading