sfd Group


The sfd Group is formed of three independent arms, individual in both identity and function but working symbiotically to create our truly global business. We’re driven by the brands we collaborate with, offering the personal service and experience to develop and realise their vision. We’re passionate about retail and design. It’s who we are.


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sfd is a retail creative organisation that prides itself on offering a complete solution to the visual needs of the industry and the brands it works with, elevating them above the competition. Retail is an ever-evolving arena and our global business is here to be part of that. We collaborate with ambitious brands, realising their unique visions to create the ultimate customer experience. We believe that things can be done differently. Better.

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We create full store concepts that push the boundaries and challenge the norm. We develop a client’s brief to the highest standard, with the ability to project manage it through the manufacture and installation process, whether locally or globally.

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VM & Windows


We collaborate with brands to create effective and innovative window and VM experiences that engage consumers and connect them to the brand, from the simplest ideas to complex installations or the latest technology.

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Nude is an independent mannequin studio, offering a bespoke service as well as adaptable mannequin ranges that represent the wants and needs of a modern retail industry. Our approach to mannequins is different. We work with brands to really understand them and how they make their values stand out; designing, sculpting, prototyping and producing aspirational ranges and bespoke mannequins for the world’s best brands and department stores.

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Our House is a multi-disciplined creative agency with spatial and brand design at its core. We understand the importance of design and creativity. Our young, diverse team have a relaxed approach, their individual expertise underpinned by a desire to create something unique and unexpected. We collaborate with aspirational brands internationally, getting to know them and appreciating the intentions behind every project.

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